Our Story

After being inspired by the sustainable course I completed over lockdown, and years of experience in design in the fashion industry. I wanted to use my knowledge and skills in sustainability and so I started to source sustainable fabrics and made a few new dresses (just for me to casually wear).

Before I tackled what felt like a huge dream, I started to make sustainable masks for local charities in London, it was a real passion project and it gave me a real insight into not only making sustainably but also knowing the small things you do, go further than you think. This gave me the confidence to actually start thinking about how I could continue to help environmentally through making & designing.

I didn't know where my place was in the industry and after struggling with finding work after the pandemic hit, I knew I had to start something I was really truly passionate about- which is honest, sustainable and authentic design.


I am now a fledgling brand, aspiring to be more thoughtful and sustainable in my process of making beautiful pieces. Celebrating small batch hand-made collections, hand sewn, hand finished to realise the highest quality and execution of each garment.

It was so important for the name to represent all the above... and BackbySundown did just that. For me, BackbySundown creates a calming joyful image, the light and warmth the name BackbySundown brings is translated into each garment. The feeling of nostalga runs through each piece and is inspired by the nonchalant act of throwing on an oversized dress, with puff sleeves, dropped waist lines and midi- maxi lengths. The aim is to make you feel at your best whether thats froliking around the countryside or popping to your local shop. The dresses & blouses always hang unassumingly and transcends a carefree feeling.


All elements are totally unique and thoughtfully designed by me, Jeanie. Each garment is beautifully handmade also by me alongside a talented skilled seamstress, in the North of the UK. Each piece is made from sustainably sourced fabric which is either organic, natural, vintage, certified, remnants or dead-stock waste fabric, which means in buying this you are also helping reduce the environmental and social impact of fashion, not to mention that all packaging is environmentally friendly too.

Jeanie x